Product-minded thinking, structured execution, and reliable delivery.
ABOUT ME
I’m a Lead Designer with 14 years of experience across branding, digital design, and product, including 4 years in the fintech space. I specialize in creating scalable design systems, intuitive user experiences, and high-impact visual narratives that bridge product and marketing.
I’ve led end-to-end design from concept to launch — collaborating closely with product managers, developers, and marketing teams to deliver user-centric solutions that drive engagement and growth. My work spans UI/UX, brand identity, campaign visuals, and motion design, allowing me to bring consistency and clarity across all touchpoints.
I’m particularly strong in fast-paced environments where I can simplify complex problems, move quickly, and balance business goals with user needs. I believe good design is not just about visuals, but about building systems that scale and reduce long-term friction.
What I do
UI/UX & design systems
Brand & visual frameworks for tech products
Campaign & launch visuals (web, app, social)
Motion & micro-interactions
AI-assisted design workflows
How I work
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Turn business goals into clear design solutions
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Collaborate closely with PMs & engineers
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Iterate fast with strong design thinking
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Balance speed, quality, and scalability
Why team work with me
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Strong product and timeline awareness
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System thinker, not one-off design
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Fast, clear, and reliable execution
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Reduce back-and-forth and design debt
My Working Experience
Lead Designer
2022- - Now
Owned visual direction for the US Stocks product at Matrixport, driving cross-team collaboration to deliver consistent, high-impact design aligned with strategic goals.
Lead Designer
2022 - 2025 （Ex-Matrixport)
Led product design for BIT Crypto Exchange across web and mobile, delivering user-focused trading experiences, campaigns, and consistent brand execution through close cross-functional collaboration.
Sr. Brand Designer
2019 - 2022
Drove brand and content design at PHS Hairscience, delivering marketing assets, video campaigns, and visual strategies that enhanced brand consistency, engagement, and conversion.
Sr. Designer
2017 - 2019
Managed end-to-end creative for marketing, branding, and campaigns, collaborating with stakeholders and vendors to deliver consistent, high-impact visuals that support growth and brand expansion.
Designer
2012 - 2016
Worked within Apple’s strict brand system to deliver consistent retail and campaign experiences, translating global guidelines into localized executions while maintaining high standards across all touchpoints.
Designer
2011 - 2012
Main Client Designer handling key projects and high-quality deliverables.
Designed ASA Travel’s mascot, strengthening brand identity and visual appeal.
Managed daily newspaper ads and produced various marketing materials across print and digital.
Things I Use to Make Cool Stuff
Turning ideas into visuals
Adobe Creative Tools
Video & Animation
AI tools + After Effects
Web & Interaction
Adobe XD + Lottie
3D / Mockups
Adobe Dimension/ Photoshop
UI/UX
Figma + AI plugin
Webpage Building
Wix
