Options Trading Competition Campaign
Campaign Design for User Acquisition & Trading Engagement
Campaign Concept · Visual System · Motion Assets
Tools:
Figma · After Effects · Lottie
Project Overview
A campaign designed to promote an options trading competition, driving user participation and trading volume through strong visual storytelling and product-led messaging.
The Challenge
Options trading is complex and intimidating for many users. The challenge was to make the competition exciting, approachable, and easy to understand, while clearly communicating rewards and mechanics.
Design Process
The concept focused on competition, progression, and reward —using characters, motion, and hierarchy to guide users from awareness to participation.
• Character-led storytelling
• Clear visual hierarchy for rewards & rules
• Motion to reinforce progression and excitement
• Brand-consistent execution across all assets
My Responsibility
Led campaign visual concept and key art direction
• Designed trader illustrations and competition visuals
• Created motion assets to enhance excitement and clarity
• Collaborated with product and marketing teams
Design Outputs
The campaign successfully attracted new users, increased engagement with options trading,
and reinforced BIT’s positioning as an innovative and competitive trading platform.
What This Project Shows
• Strong understanding of product-driven marketing
• Ability to design for conversion and engagement
• Visual storytelling for complex financial products
• Cross-functional collaboration with product teams
