BIT Brand / Platform
Product, Brand & Motion Design · Lead Designer
Tools
Figma · After Effects · Lottie · Brand Systems
Project Overview
Led the branding for BIT Crypto Exchange, shaping a consistent and recognizable visual identity across product, marketing, and campaigns.
From concept to execution, I ensured every touchpoint — from landing pages to large-scale campaigns — felt cohesive, engaging, and true to the brand.
Design Process
Worked closely with product teams to understand user behavior, then translated complexity into scalable UI and motion systems.
• Product understanding
• System design
• Motion for usability
• Iteration and scaling
My Responsibility
• Led brand, product UI, and motion design
• Translated complex trading logic into clear interfaces
• Built scalable design and motion systems
• Collaborated closely with product, marketing, and engineering
Design Outputs
The final design system delivered a clearer and more intuitive trading experience, while maintaining strong brand consistency across product, marketing, and motion assets.
It supported faster launches, smoother collaboration, and improved overall user engagement.
What This Project Shows
• End-to-end ownership across brand, product, and motion
• Ability to simplify complex systems into scalable design
• Strong balance between usability, consistency, and speed
• Effective collaboration in fast-paced startup environments
