BIT Brand / Platform
Product, Brand & Motion Design · Lead Designer
Tools
Figma · After Effects · Lottie · Brand Systems
Project Overview
BIT is a global crypto exchange offering spot and derivatives trading.
I led the brand, product UI, and motion design to ensure clarity, consistency, and scalability across the platform.
The Challenge
Crypto products are complex and intimidating for new users.
The challenge was to simplify trading concepts while maintaining
a strong, consistent brand across fast-moving product and campaigns.
Design Process
Worked closely with product teams to understand user behavior, then translated complexity into scalable UI and motion systems.
• Product understanding
• System design
• Motion for usability
• Iteration and scaling
My Responsibility
• Led brand, product UI, and motion design
• Translated complex trading logic into clear interfaces
• Built scalable design and motion systems
• Collaborated closely with product, marketing, and engineering
Design Outputs
The final design system delivered a clearer and more intuitive trading experience, while maintaining strong brand consistency across product, marketing, and motion assets.
It supported faster launches, smoother collaboration, and improved overall user engagement.
What This Project Shows
• End-to-end ownership across brand, product, and motion
• Ability to simplify complex systems into scalable design
• Strong balance between usability, consistency, and speed
• Effective collaboration in fast-paced startup environments
