BIT Design System & Brand Governance
Design System · Brand Consistency · Scalable Execution
Project Overview
A long-term design system initiative to ensure consistent, scalable brand execution across product, marketing, and campaigns at BIT.
The Challenge
As the platform scaled rapidly, maintaining design quality and brand consistency across
teams and fast-moving campaigns became critical.
How the System Was Used
The system supported multiple campaigns, product features, and regional rollouts,
allowing teams to move fast while maintaining a consistent brand experience.
My Responsibility
• Defined and maintained the design system
• Established brand and visual guidelines
• Reviewed and approved key design outputs
• Enabled fast execution without compromising quality
What I Built
• Core brand & visual guidelines
• Campaign design frameworks
• Motion & animation usage principles
• Reusable layouts and components
Selected Output
Enabled faster execution, clearer collaboration, and consistent brand expression across teams.
What This Project Shows
• Ownership beyond individual deliverables
• Ability to design for scale and governance
• Strong balance between speed and consistency
• Leadership in fast-growing startup environments
