World Cup Campaign 2023
A high-impact World Cup campaign designed to drive user engagement through motion-led visuals, clear storytelling, and strong brand presence across digital touchpoints.
Project Overview
A high-energy World Cup campaign designed to capture the excitement of a global sports moment and drive user engagement across digital platforms.
The Challenge
The campaign needed to launch within a tight timeline, stand out during a highly competitive global event, and remain consistent with BIT’s brand system across multiple regions.
Design & Motion System
The visual system focused on motion, momentum, and competition, using animation to translate World Cup energy into a bold, engaging brand experience.
• Motion-first visual system
• Modular layouts for fast rollout
• Brand-consistent assets across regions
• Micro-animations to boost attention and interaction
My Responsibility
Led campaign concept and visual direction
• Designed key visuals for app, landing pages, and banners
• Planned and executed motion and micro-animations
• Collaborated closely with marketing and product teams
Design Outputs
The campaign delivered a strong, cohesive presence across platforms, enhancing brand visibility and user engagement during a fast-paced, high-traffic campaign period.
What This Project Shows
• Ownership of end-to-end campaign design
• Ability to execute under tight, high-pressure timelines
• Strong balance between brand consistency and visual impact
• Effective collaboration in fast-moving startup environments
