World Cup Campaign 2023
A high-impact World Cup campaign designed to drive user engagement through motion-led visuals, clear storytelling, and strong brand presence across digital touchpoints.
Project Overview
By combining prompt engineering with creative direction, I explored how AI tools can support scalable creative production while maintaining strong visual storytelling and brand appeal.
The Challenge
The challenge was to explore how generative AI tools could speed up the ideation and production process while still maintaining creative quality and marketing relevance.
Design & Motion System
The visual system focused on motion, momentum, and competition, using animation to translate World Cup energy into a bold, engaging brand experience.
• Motion-first visual system
• Modular layouts for fast rollout
• Brand-consistent assets across regions
• Micro-animations to boost attention and interaction
My Responsibility
Led campaign concept and visual direction
• Designed key visuals for app, landing pages, and banners
• Planned and executed motion and micro-animations
• Collaborated closely with marketing and product teams
Design Outputs
The campaign delivered a strong, cohesive presence across platforms, enhancing brand visibility and user engagement during a fast-paced, high-traffic campaign period.
What This Project Shows
• Ownership of end-to-end campaign design
• Ability to execute under tight, high-pressure timelines
• Strong balance between brand consistency and visual impact
• Effective collaboration in fast-moving startup environments
